<?xml version="1.0" encoding="UTF-8"?>
<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:image="http://www.google.com/schemas/sitemap-image/1.1" xmlns:xhtml="http://www.w3.org/1999/xhtml" xmlns:video="http://www.google.com/schemas/sitemap-video/1.1">
  <url>
    <loc>https://www.livingprimal.co.uk/about-primal</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/a22a58a6-9745-4456-a19d-71710b4e3a92/IMG_4334.PNG</image:loc>
      <image:title>•About Matt &amp; The Primal Philosophy</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/e7dbec2d-5d7b-4e07-817b-7e6a04c5cbcc/IMG_6829+2.JPG</image:loc>
      <image:title>•About Matt &amp; The Primal Philosophy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/c3a54067-2f89-43f3-bcd9-a6b212e02c98/IMG_6831+2.JPG</image:loc>
      <image:title>•About Matt &amp; The Primal Philosophy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/44bf2c33-4318-495c-b9c5-772e839051e3/548104369.JPG</image:loc>
      <image:title>•About Matt &amp; The Primal Philosophy - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/1598638662599-1ZA9TKWCR7NC160Q4OFH/5859_20200307_111831_191816725_original.jpg</image:loc>
      <image:title>•About Matt &amp; The Primal Philosophy</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.livingprimal.co.uk/results</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/1ce18e5b-ec6f-4cbb-a47e-b6dad5eb326c/454648090_18280612591229904_7730884279177710458_n+%281%29.jpg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/9d9381a9-255b-47b9-a3f9-19cd757cf19e/Ryan+hodgson1st+place+national+series.jpg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Make it stand out</image:title>
      <image:caption>Ryan Hodgson 1st Place Spartan Race UK national series (AG 45-49) 2025.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/2db428c4-6d47-4f4f-9ceb-ae0c2bec09b4/Tracy+and+jack+2nd+places.jpg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Make it stand out</image:title>
      <image:caption>Tracy Morrow 2nd place  Spartan Race National series 2025 (AG 50-54) Jack Roberts 2nd Place Spartan Race National series 2025 (AG 14-17)</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/34ace525-87ea-4e97-b1f6-18c1dfa55723/IMG_7793.jpeg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Liam Mitchell - 4th place in the Spartan World championships, Spartan European Champion 2022 (AG 25-29), 2nd European championships 2023, UK National Series Silver 2021, Bronze 2022, and Spartan UK national series champion AG 2023, 2024 Elite level racing.</image:title>
      <image:caption>3 years ago I gave up on training, my health, literally everything. I thought what’s the point! In 16 months I completely turned my health and life around. I came 2nd in the Spartan regional series with in my AG category, met some incredible athletes, got control of my mental health and I started to enjoy my life again. Thank you Matt Roberts for helping me get my life back on track - Liam</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/1c50a776-7e8f-417d-a7e8-c6b76952cfed/IMG_4913+2.JPG</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Lena &amp; Placido Klitzke (Aka Leonidas Lobas) - Primal Evolve Athletes &amp; age group racers.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/6e2a92ee-7384-45a9-bb1a-1ff437347bc2/3a272dc1-9091-48ad-98ea-3a9ce1979bc4.JPG</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Make it stand out</image:title>
      <image:caption>Lena K - Double podium weekend. Silver &amp; Bronze medals</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/76b1cd38-84b6-4d95-9474-78f249f13e84/IMG_7582.JPG</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Make it stand out</image:title>
      <image:caption>Placido &amp; Matt celebrating after Sparta TWC sprint 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/fe8cc91d-2079-465a-9622-8abafe8288f3/68f9c775-1607-4700-9291-4f087cbd528d+2.JPG</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Make it stand out</image:title>
      <image:caption>Lena K - 2nd Place  Spartan race Germany &amp; Austria Dach series 2023</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/72be1dbf-a19c-4ea8-b601-50965c8081ba/IMG-8216.jpg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Michael Culver - Spartan AG Competitor and Primal Evolve Athlete - “It’s not exaggerating to say that living primal has completely changed my life. I thought I was fit and strong before and have worked with nutritionists and PTs in the past but to be honest I was skinny fat and frankly unhealthy. I tried various fad diets, went plant based for a while, trained harder and harder still but nothing seemed to work until I was introduced to Primal. Since joining the program I have gained visible abs, am stronger and faster than ever before and achieved my first ever Spartan Podium not to mention smashing numerous PBs along the way. Plus I have gained a really good, supportive group of friends that want me to be successful. It really is the only way!” -Michael Culver</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/6ffc87d6-61c1-4445-81e1-663fcaee3fc8/IMG_0169.jpg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Aidan Bryan - Spartan AG and Primal Evolve Athlete placed 17th in the Spartan world Championships after only 12 months training.</image:title>
      <image:caption>“I cannot recommend Matt and the Primal Team enough. It is not an exaggeration to say living primal has changed my life, this is not about getting fit or losing some weight, Matt’s approach is so much more. It is about building a lifestyle, metal resilience, proper nutrition, community support and targeted individualized training. I am fitter, stronger, healthier and happier than I can remember. Living Primal is the only way, I will never go back and the journey is only just beginning.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/69014155-02cd-4a85-8582-349ee9ebabd9/IMG_7781.jpeg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Cheryl Beech - Spartan UK national series champion 2023, Elite Racer, Spartan Pro band and Primal Evolve Athlete - “Before joining Primal I’d hit a wall with my training and didn’t seem to be able to progress. In the first two months, I became faster and stronger. This has given me the confidence to step up from Age Group racing to Elite!”</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/3726c337-de0a-4e10-ae8d-9907eb576779/PHOTO-2023-05-21-12-16-32.jpg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Jamie Gane - Primal Evolve athlete, Para Racer, World Champion, British Champion 2023 &amp; 2024, Multiple OCR European champion in 100m, short &amp; Standard course 2023 &amp; 2024 &amp; Spartan Race European champion 2023 - “Good news chaps - first place today. I'm officially the Spartan Para European Champion! “So.....your athlete has just gone and won another gold medal” - European short course champion</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/65e7547f-e392-4827-8065-4a9f2056415a/923A14A8-2B7D-4DE2-AEF6-23AF572DA8B8.JPG</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Josie Lloyd - Primal Evolve Coach, ELITE Racer, Fell runner &amp; multiple podium winner</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/9aba9171-63c5-4264-8301-3177b3886701/IMG_0882.JPG</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/da7563c1-934b-4c9c-983c-c14523625bc2/IMG-8568.JPG</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Nathan Mabbs-Godfrey - Spartan AG Competitor and Primal Evolve Athlete - “Life changing coaching that is easy to understand and easy to implement!”</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/57b5a266-0220-4adf-86a6-bca5a0d4e7c7/IMG_0195.jpeg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Jimmy Napolitano - Spartan AG Competitor and Primal Evolve Athlete and Savage race Podium winner  "Primal has done so much to change my way of life. Starting with nutrition, slowing down to go faster, and body composition, Matt and his team of well responsive coaches have gotten me dramatic gains in months. The special thing is...Matt Roberts doesn't just coach, he lives this life. So everything he does and coaches is 100% genuine. I'll be apart of this group for a while and I recommend it to anyone that wants to improve their life!"</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/75445d62-b7ac-4114-90f3-b14c334a3360/IMG_7783.jpeg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Ryan Saban - Spartan AG Competitor, Primal Evolve Athlete &amp; Spartan race UK AG National series Bronze medalist 2023 "Primal has done so much to change my way of life. Starting with nutrition, slowing down to go faster, and body composition, Matt and his team of well responsive coaches have gotten me dramatic gains in months. The special thing is...Matt Roberts doesn't just coach, he lives this life. So everything he does and coaches is 100% genuine. I'll be apart of this group for a while and I recommend it to anyone that wants to improve their life!"</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/40a180cc-d7e6-4eff-af0c-3087d022acbe/294141859_756440465479522_8527238821073501009_n.jpg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Kaiimi Killock- Spartan Racer and Primal Awakening Athlete - “Matt Roberts as promised I crossed the finish line as a champion I had so much fun getting muddy, but hated having to scrub it off still cleaning mud out of areas lol few bruises but it was totally worth it Primal Fitness changed my life and I'm so excited to be apart of a amazing team thank you Matt Chinn and Liam Mitchell for helping me throughout my training to get me where I am now this spartan victory is dedicated to our amazing coaches without Primal I don't know where I be right now but I am forever grateful for being a part of Primal can't wait for my coaching call tomorrow!” “Primal strong all the way it’s the only way congratulations to everyone else that crushed course this weekend can't wait to hear victory stories tomorrow!” - Kai</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/024fca3c-cedc-4cb0-9592-bcea19b01552/IMG_5889.JPG</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Jack Coates- Competitive Spartan Racer, Primal Legacy Athlete &amp; Spartan US National AG series Bronze award in 2024  - “My ab workouts. I did it on and off for a couple years. Sometimes 3 days a week, sometimes back to back workouts, even had a single workout down to 16 minutes. Why couldn’t I get abs?!! I was working hard, had the occasional beer or ice cream sundae but c’mon. I was running 15-25 miles a week. I just couldn’t get there until I logged and could actually pay attention to what I was putting in my body. 6 months later, turning 43 next week and I’m extremely happy with the discipline, commitment, and the knowledge/ guidance I’ve gained from Prima Fitnessl. Looking forward to the upcoming year and kicking!” - Jack</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/8c94bbf3-8dcd-4384-86df-cc34f5bea554/IMG_5930.jpg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Claire Malshinger - Spartan Racer and Primal Awakening Athlete - “Earlier this year I met someone who I found pretty fucking inspirational - Matt Roberts. He introduced me to his awesome tribe and they taught me that I needed to slow down, that I needed to fail so that I could learn, that I needed to be kinder to myself and give myself a break - none of these things come naturally to me. But, I did them all (most of the time!) I tell my boys two things every day - That nothing good ever happens in your comfort zone and that I don’t care if you can’t do something but I do care if you don’t try. It’s massively important to me that I live this way too, because words are just that, and I can’t expect them to do something that I wouldn’t do. And… so, if you know me, you’ll also know that I love anniversaries and dates so it thrills me to say that exactly 6 months apart, these photos were taken. Whilst I’m obviously really proud of how I look, I’m prouder of what I’ve achieved. I’m stronger, I’m fitter, I’m healthier, I’m happier. I’ve truly been awakened. I Could go on.. but I’ll leave it here for now, excited, (and just the right amount of scared) to see what my future holds b ut, none of this would have happened without two of the most phenomenal coaches Liam Mitchell and Matt Chinn - what can I say???? You’ve been fucking amazing - thank you! Now, let’s see what else you’ve got!!! Let’s fucking Evolve” - Claire</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/b409ef95-5e3a-4cbd-bee6-c685d13120cc/IMG-8294.jpg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Oliver Blake - Spartan AG, Hyrox Competitor and Primal Awakening Athlete</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/b5e0ff1a-ec25-4880-ba3f-c84aebc3a74a/IMG_6453.jpeg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Naomii Mitchell - Spartan AG Competitor and Primal Awakening Athlete</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/196955b1-654c-410d-a5d4-1daaa66badc4/IMG_0168.jpg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Dan Turner - Spartan AG Competitor and Primal Evolve Athlete -“The Primal way has transformed me from an average runner to knocking on the door of the podiums within 8 months. Trust the process “Go Slow to go Fast” and you will get the results you want”.</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/3b0b7b15-766f-4bc2-b1dd-2bb97448535e/295402848_5743677248984637_5273846768923864048_n.jpg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Adam Gayden - Spartan AG Competitor and Primal Awakening Athlete I went from to this in 6 months. Following all what I was given to the letter. My mind, my body, my stomach, my health feels 100x better! I’ve done countless training blocks over the years but non compare to Primal Fitness and the methods behind everything. It’s been absolutely life changing to me! And I’m only just scratching the surface - Adam</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/1598962411924-74LXJGOAH0WS5ATV2FM6/Rob+progress+picture+Primal+Fitness.jpg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - “Reaching out and receiving help from Matt with my nutrition and fitness goals has made me realise just how wrong I was getting it to begin with. In just a few short months I’ve noticed more change and felt 100 times better than I ever have by just trusting the process." ⁣ — Rob Harris</image:title>
      <image:caption>Here's what Primal Fitness had to say... Firstly, HUGE CONGRATULATIONS to Rob for this amazing Transformation and incredible results over these few months. ⁣⁣⁣⁣ ⁣⁣⁣Not only has he lost body fat, but he also has increased muscle, strength and functional movement. Most importantly, he has improved his health, fitness/nutritional knowledge, energy and performance (even the people around him are taking great value from his journey!). ⁣He is also sleeping better!⁣ Wins, wins, oh and more wins!!!⁣⁣ ⁣⁣⁣The TRIBE is incredibly proud of you for your transformation (so far). You have fully embraced everything Primal has to offer, inside and out. I look forward to seeing more awesome results from you, over the months ahead!⁣⁣⁣ The sky truly is the limit here, I'm excited to see where you can take this! You tell your story online can make all the difference.”</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/1598962872744-SM95K3C788V2XUWEPHA5/Spier+guy+progress+picture.png</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - “Where do I start? For years I’ve been trying so many ways to lose weight and get on the right track to a healthier life, and never succeeded. I got offered to be trained and coached by Matt so decided to give it a go. Now I would never look back, wishing that I had the knowledge and power that Matt has taught me years ago. Not only has my weight loss been a success through Matt’s Primal theories, he has also helped improve my sleep and whole attitude through the correct life routine and diet. If you are looking to get the best from yourself and live and healthy lifestyle I highly recommend Primal Fitness.”</image:title>
      <image:caption>Liam Becque</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/1599219549887-Z3WYEQA3XH06YXREL70C/Jordan+Barry+progress.png</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - "This is a process for everyone and anyone wanting to feel amazing. Thanks Matt, it really has transformed my life.”</image:title>
      <image:caption>— Jordan Barry</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/f05bb608-2ddc-4a3f-8388-8bca476ef7db/Nigel+Beales+phase+1+.jpg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - Nigel Beales - Well what can I say? Buzzing right now! I'm coming to the end of the my 17 week Primal Awakening training program. This isn't the end though. Only the beginning of yet a new chapter. Yes, I've been dedicated to get results. But don't let these progress pictures fool you. I can honestly say that I have never beasted or starved myself the get where I am today. Not at any point ( apart from my 10km time trial. That was a killer Just under 43 mins isn’t too bad for a 51 year old) My dedication has been to follow and believe in the Primal Process set out by the coaches. Mindset,Nutrition and fitness. Follow these three honestly, and you will not fail. 4 months ago I chose to invest in myself. I believe I invested wisely. Shout out to the Primal coaches, Matt Roberts, and my personal coach Matt Chinn. It's been an eye opener. We go again! But also to a guy who started me on the right path to begin with whether he wants credit or not. Cheers!</image:title>
      <image:caption>— Nigel Beales</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/1599219936849-MEC1597NSF0CF4SFZYD1/065D665A-B7D3-49A2-99A0-C0D0A6309439.jpg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - "Matt and Primal Fitness have been very good. They have helped with diet and workout routines. I have lost a lot of weight over the last few months but had good muscle gains as well. I would highly recommend this programme for anyone wanting to see results.”</image:title>
      <image:caption>— Andrew Clifford</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/1599287921732-AOQZ67ET1DGHXKNMUT4J/Seb+James+Progress.png</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - "I have always been into the gym and did the typical week split with chest, back, arms and so on. However, as I was getting nowhere fast, I took the leap and invested in myself and haven’t looked back. I have gained so much knowledge even more so on top of what I already knew being a personal trainer myself, it has honestly changed my life. Matt has been consistent and incredibly helpful throughout my lifestyle change. He has pointed me in the right direction and advised me throughout. Best investment I have ever made. Inspirational!!”</image:title>
      <image:caption>— Seb James</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/1624384640279-Y5KZW443XYU7BMHDYDG1/WEBSITE+TESTIMONIAL-2.png</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/1618683811761-Q0VZWM4K8E9M2VS9N6Y6/Zak+zanotti+photo-2.jpeg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - This isn’t something I would usually share, but given the recent circumstances in not only the world but in a lot of my friends life’s. I think it’s the right time to share. Most of you know my story and that my military career came to an end due to my own stupidity three years earlier. I have been struggling mentally for a good 2 year at least I would say. With constant worrying and anxiety about what was to come, and the future. In early December everything started getting too much mentally. So I decided to seek help. I got in touch with Matt Roberts who at the time was a complete stranger. I didn’t want to reach out to someone who I new as I was embarrassed. And I thank god I did because I honestly don’t know we’re I would be if I didn’t. If any body is struggling at all with anything, don’t hesitate to reach out to someone. I Willis be happy to talk to you about any people’s or worries you have. I’ll end with a big thank you to the TPT: The Primal Tribe I really appreciate it and look forward to the upcoming months.</image:title>
      <image:caption>Zak Zanotti</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/1620305729273-6B28EAJQIHUL4J4YLPG0/5FE5D432-42F3-402E-8263-65649A9DB25D.jpeg</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say - It’s basically the opposite of everything I was probably doing before but with enough and yeah it's just learning different things. A lot that I said the start having like a toolbox on now. Now I can do certain things and I know about certain foods and if I certain foods and certain times going to be different things so yeah, it's just a lot of knowledge of it now. It’s probably the best bet that I've got. I've tried a lot of stuff before this and love proofs in the pudding, isn't it? IT’S THE ONLY THING THAT’S WORKED so far. And I've got all I've done a lot of different things over the years. So, just have a look at the pictures. I've tried, obviously, I've had different…sport academy. programs…were a lot firm for rugby at quite high level…basketball… quite high level. I've obviously done loads of different bodybuilding routines…different diets, different supplements. Yeah.</image:title>
      <image:caption>Joe Batterbee</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/1624383572979-ZTJUO0CBLAFEWQKFFRCP/WEBSITE+TESTIMONIAL.png</image:loc>
      <image:title>Real-life changes and witnesses...what clients had to say</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.livingprimal.co.uk/21day-primal-fitness-challenge</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-10</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/1630950279425-8JLF3SWFXBLEAWW0065F/WhatsApp+Image+2021-01-21+at+2.29.28+PM.jpeg</image:loc>
      <image:title>21-Day Primal Fitness Challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/1615830013174-6J6X64P3ASJF6H1HEU5G/94258729_10160432407103018_8783746451520880640_o.jpg</image:loc>
      <image:title>21-Day Primal Fitness Challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/1615829952111-SG3B9XZAC5EDKQAY0PE9/Website+image.jpeg</image:loc>
      <image:title>21-Day Primal Fitness Challenge</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/1630949847437-2BR7QSNLQFIMZSZB2KRP/Copy+of+Black+and+White+Framed+Kessey+Dj+Logo.png</image:loc>
      <image:title>21-Day Primal Fitness Challenge</image:title>
    </image:image>
  </url>
  <url>
    <loc>https://www.livingprimal.co.uk/obstacle-dominator-system</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/2679130c-031a-4412-b0c0-6f41af3632b5/greg3.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.livingprimal.co.uk/contact-1</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-03-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/11481f37-f9cc-4f82-8e18-f3ddea008ce2/441533618_18269224990229904_6919270450756293113_n.jpg</image:loc>
      <image:title>Podcasts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/d00eee9f-0177-4dad-a174-ffe0af678a61/IMG_1556.JPG</image:loc>
      <image:title>Podcasts - Make it stand out</image:title>
      <image:caption>Listen here</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/5f6cce48-b44c-4bf9-9fb8-4d7af9087bff/Screenshot+2023-06-20+at+12.17.28.png</image:loc>
      <image:title>Podcasts - Make it stand out</image:title>
      <image:caption>Matt Roberts on OCR and Primal Fitness</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/02bca6ae-953e-4602-a66d-4743aa55ddb2/Screenshot+2023-06-20+at+12.25.11.png</image:loc>
      <image:title>Podcasts - Make it stand out</image:title>
      <image:caption>Matt Roberts on the Primal approach to nutrition</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/02bca6ae-953e-4602-a66d-4743aa55ddb2/Screenshot+2023-06-20+at+12.25.11.png</image:loc>
      <image:title>Podcasts - Make it stand out</image:title>
      <image:caption>Matt Roberts on physical training/ movement and the training mindset</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/c23d3873-e1d1-401f-a08f-421972501138/Screenshot+2023-06-20+at+12.34.08.png</image:loc>
      <image:title>Podcasts - Make it stand out</image:title>
      <image:caption>Matt Roberts on Primal Fitness</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/a22a58a6-9745-4456-a19d-71710b4e3a92/IMG_4334.PNG</image:loc>
      <image:title>Podcasts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.livingprimal.co.uk/book-race-readiness-review</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-02-04</lastmod>
  </url>
  <url>
    <loc>https://www.livingprimal.co.uk/book-race-readiness-audit</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-28</lastmod>
  </url>
  <url>
    <loc>https://www.livingprimal.co.uk/primal-ocr-welcome</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-28</lastmod>
  </url>
  <url>
    <loc>https://www.livingprimal.co.uk/coaching</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/2679130c-031a-4412-b0c0-6f41af3632b5/greg3.jpg</image:loc>
    </image:image>
  </url>
  <url>
    <loc>https://www.livingprimal.co.uk/store</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-06-20</lastmod>
  </url>
  <url>
    <loc>https://www.livingprimal.co.uk/home</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-04-28</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/5f451e71db00724c414c90f8/11af39ad-164c-42c3-831e-ef21b21eb89a/IMG_2412.JPG</image:loc>
      <image:title>Home</image:title>
      <image:caption>Matt Roberts - Spartan Race National Series Champion 2021</image:caption>
    </image:image>
  </url>
</urlset>

